Extra Chả - Extra Chew

In every Vietnamese celebration – a wedding, a funeral, a farewell, a reunion – there’s always one dish that never changes.

A small plate.

Ten slices of chả.

Ten little spring rolls.

That’s it.

Placed right in the center of the table.

No more.

No second servings.

When I was a child, that plate was magic.

The chả – golden, fragrant, sweet and chewy – had a flavour so bold, it cut through every other dish.

I didn’t care about the soup or the rice.

I just wanted that one piece.

One.

Because that’s all each person got.

We didn’t eat it on normal days.

Only when there was something big.

So I made a promise to myself:

“When I grow up and make money, I’ll buy a whole roll of chả… and eat the whole thing.”

And you know what?

I did.

(Haha)

Years later, my mother taught me how to make it.

She was careful.

Detailed.

Patient.

But truth be told, I failed.

Again. And again.

My dog happily ate most of my early batches.

It wasn’t until I opened BMCorner that I made a new promise:

“I will get this right.”

I called my mom.

She coached me for two straight hours – step by step, hand by hand – until it finally worked.

And that’s when I truly understood:

To master something,

A recipe isn’t enough.

You need a mentor,

You need experience,

And above all – you need relentless commitment.

The secret to great chả?

Two things:

• Fresh meat

• Low temperature while mixing

That’s it.

No shortcuts.

No chemicals.

No fake “bounce” additives.

Just discipline.

And the will to honour a dish that once made me dream.

This very Chả is now the heart of our BM Pork Roll – Bánh Mì Chả Nướng.

So you don’t have to wait for a wedding or a feast.

Just one bite – and you’ll taste the boldness of tradition,

The fire of persistence,

And the flavour that haunted my childhood (in the best way).

Try it once.

For the kid inside you who always wanted more.

Extra Chả – Extra Chew.

Because now, you can have the whole roll.